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Euphoria: The Use of Makeup in Television as a Vehicle for Storytelling

HBO’s Euphoria immediately caught eyes with its unforgettable glittery neon makeup looks, but the makeup serves a purpose much larger than merely pushing beauty norms. In fact, apart from the iconic cinematography and music, makeup is a crucial pillar of Euphoria’s success and is used as a tool to drive the plot forward by visualizing the inner transformation of the characters.

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